Radford Athletics Partners With Kindred Spirit Brewing on Craft Beer
7/29/2026 3:00:00 PM | Radford Athletics
RADFORD, Va. – Radford University Athletics and Radford alumni-owned Kindred Spirit Brewing have partnered to license an official craft beer befitting of Radford University and the New River Valley called "Exit 109."
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"We are thrilled about our exciting new partnership with Kindred Spirit Brewing," said Cory Durand, Deputy Athletics Director. "The partnership offers Highlander fans a new way to celebrate and support Radford Athletics, and we're confident they'll enjoy elevating their gameday experience with a beer created specifically for our passionate fan base."
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At 5.5% alcohol by volume, Exit 109 is a classic low carb American light lager which is super crisp and refreshing.
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"As a 1992 Radford graduate and former Highlander lacrosse player, this partnership is incredibly personal to me," said Joe Trottier, co-owner of Kindred Spirit Brewing. "I never imagined that years after driving through Exit 109 as a student-athlete, I'd return as a co-owner of Kindred Spirit Brewing to help create a beer that celebrates the university and the community that shaped so much of my life. As we celebrate Kindred Spirit's 10th anniversary, I can't think of a better way to mark the occasion than by honoring a place that has meant so much to generations of Radford alumni. Exit 109 isn't just a highway exit – it's the beginning of lifelong friendships, unforgettable memories, and for many of us, the start of our journey."
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The Radford community is invited to raise a pint to Radford at one of two planned launch events coming up in August. Wear your Radford spirit gear and show your Highlander Pride. Both events are family friendly!
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Exit 109 Richmond Launch:
Join us Sunday, August 16 at Kindred Spirit Brewing located at 12830 W. Creek Pkwy in Richmond for the first tasting of Exit 109! Exit 109 Lager, with other Kindred Spirit brews and food will be available to purchase. Live music provided by the band Diamond Heist, a Neil Diamond tribute band, will be playing that afternoon. The event starts at 1:30 p.m.
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CLICK HERE to register for this FREE event!
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Highlander Fan Fest:
Everyone is invited to this year's Highlander Fan Fest on Tuesday, August 25 located at the Dedmon Center Practice Field on Radford University's campus. The event will be from 5:00 to 7:00 p.m. and will include kids' activities, inflatables, and of course the release of the Exit 109 Lager. Guests will have the opportunity to meet and greet the players and coaches from each of Radford's athletic teams. Season tickets for the 2026-27 men's and women's basketball season will be on sale at the event, giving attendees a chance to secure their favorite seats. The event is free for all to attend and no registration is needed.
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After the launch events, Radford alumni, fans, and friends will be able to purchase and enjoy responsibly the classic light lager in 16oz cans and on draft at restaurants and stores across the New River Valley starting on August 26. The new craft beer will also be sold at Kindred Spirit Brewing in Richmond and at select Radford University athletic events.
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About Kindred Spirit:
At Kindred Spirit Brewing, it's all about beer and people. What started as a small group of friends has grown into a circle that includes our dedicated staff, loyal customers, and the greater Goochland community. We love brewing beer, but our true passion lies in building a vibrant and welcoming community. We recognize that our customers are the heart of our brewery, and we invite everyone to come see what we're all about and join their neighborhood. Learning more about Kindred Spirit at kindredspiritbrewing.com
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"We are thrilled about our exciting new partnership with Kindred Spirit Brewing," said Cory Durand, Deputy Athletics Director. "The partnership offers Highlander fans a new way to celebrate and support Radford Athletics, and we're confident they'll enjoy elevating their gameday experience with a beer created specifically for our passionate fan base."
Â
At 5.5% alcohol by volume, Exit 109 is a classic low carb American light lager which is super crisp and refreshing.
Â
"As a 1992 Radford graduate and former Highlander lacrosse player, this partnership is incredibly personal to me," said Joe Trottier, co-owner of Kindred Spirit Brewing. "I never imagined that years after driving through Exit 109 as a student-athlete, I'd return as a co-owner of Kindred Spirit Brewing to help create a beer that celebrates the university and the community that shaped so much of my life. As we celebrate Kindred Spirit's 10th anniversary, I can't think of a better way to mark the occasion than by honoring a place that has meant so much to generations of Radford alumni. Exit 109 isn't just a highway exit – it's the beginning of lifelong friendships, unforgettable memories, and for many of us, the start of our journey."
Â
The Radford community is invited to raise a pint to Radford at one of two planned launch events coming up in August. Wear your Radford spirit gear and show your Highlander Pride. Both events are family friendly!
Â
Exit 109 Richmond Launch:
Join us Sunday, August 16 at Kindred Spirit Brewing located at 12830 W. Creek Pkwy in Richmond for the first tasting of Exit 109! Exit 109 Lager, with other Kindred Spirit brews and food will be available to purchase. Live music provided by the band Diamond Heist, a Neil Diamond tribute band, will be playing that afternoon. The event starts at 1:30 p.m.
Â
CLICK HERE to register for this FREE event!
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Highlander Fan Fest:
Everyone is invited to this year's Highlander Fan Fest on Tuesday, August 25 located at the Dedmon Center Practice Field on Radford University's campus. The event will be from 5:00 to 7:00 p.m. and will include kids' activities, inflatables, and of course the release of the Exit 109 Lager. Guests will have the opportunity to meet and greet the players and coaches from each of Radford's athletic teams. Season tickets for the 2026-27 men's and women's basketball season will be on sale at the event, giving attendees a chance to secure their favorite seats. The event is free for all to attend and no registration is needed.
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After the launch events, Radford alumni, fans, and friends will be able to purchase and enjoy responsibly the classic light lager in 16oz cans and on draft at restaurants and stores across the New River Valley starting on August 26. The new craft beer will also be sold at Kindred Spirit Brewing in Richmond and at select Radford University athletic events.
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About Kindred Spirit:
At Kindred Spirit Brewing, it's all about beer and people. What started as a small group of friends has grown into a circle that includes our dedicated staff, loyal customers, and the greater Goochland community. We love brewing beer, but our true passion lies in building a vibrant and welcoming community. We recognize that our customers are the heart of our brewery, and we invite everyone to come see what we're all about and join their neighborhood. Learning more about Kindred Spirit at kindredspiritbrewing.com
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Tuesday, July 28
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